IDEAS FOR ACTION

Adidas AG is a leading sportswear manufacturer based in Herzogenaurach, Germany. Founded in 1949 by Adolf Dassler, Adidas is renowned for its footwear, apparel, and accessories. The brand has a strong presence in both sports performance and lifestyle fashion.

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IDEAS FOR BRAND

Nike, Inc. is a global leader in athletic footwear, apparel, and equipment. Founded in 1964 by Bill Bowerman and Phil Knight, the company is headquartered in Beaverton, Oregon. Nike is renowned for its innovative designs, cutting-edge technology, and iconic branding.

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IDEAS FOR SPORT

"Kicks" is a colloquial term used to refer to sneakers or athletic shoes. The term is commonly used in streetwear culture and among sneaker enthusiasts to describe trendy, stylish, or collectible footwear.

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IDEAS FOR FASHION

Product Lines: Adidas is known for its Boost and UltraBoost technology in running shoes, as well as its iconic Superstar and Stan Smith sneakers. The brand also has a strong foothold in soccer gear and apparel.

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